Digital marketing FAQs helps answer the question of, is it worth the investment? How much does it cost? Can you do it yourself or do you need to hire professionals? In this FAQ article, we answer these questions and more to help you make informed decisions about your digital marketing strategy.
Table of Contents
- What does digital marketing do for small businesses?
- Is digital marketing worth it for a small business?
- How much does digital marketing cost for a small business?
- Can I do digital marketing for my own business?
- Does my business need a digital marketing agency?
- Is it worth it to hire a digital marketing agency?
- How much do digital marketing agencies charge per month?
What does digital marketing do for small businesses?
Digital marketing offers an array of benefits, such as:
- Building Brand Awareness: It increases your visibility and helps you reach a broader audience.
- Improving Engagement: Through social media, email marketing, and content marketing, you can keep your audience engaged and coming back for more.
- Driving Website Traffic: Effective use of SEO, PPC, and social media advertising can direct potential customers to your website.
- Boosting Sales: Optimized landing pages, eCommerce strategies, and targeted marketing campaigns can convert more leads into sales.
- Competing with Larger Companies: Digital marketing is often more cost-effective and scalable than traditional forms, leveling the playing field.
- Measuring Performance: Tools like Google Analytics provide invaluable insights into KPIs and ROI.
Is digital marketing worth it for a small business?
Yes, digital marketing is generally worth the investment. The potential reach and ROI are often better than traditional marketing methods. However, the success of your digital marketing efforts will depend on your industry, target audience, and the quality of your campaigns.
How much does digital marketing cost for a small business?
The costs can vary significantly depending on your goals and the platforms you choose to utilize. We get asked these questions often so we wanted to put together a simple guide to help answer your digital marketing DIYs. We can help with a better estimate the marketing costs for your business based on your goals and objectives. Please see below as a general outline of some potential costs:
- SEO: $100 – $1,000+ per month
- PPC: Around $300 to $1,000+ per month
- Social Media Advertising: $100 – $800+ per month
- Content Marketing: $100 – $1,200+ per month
- Email Marketing: $20 – $200+ per month for software
- Website Maintenance: $50 – $300+ per month
Can I do digital marketing for my own business?
Absolutely. If you have the time and willingness to learn, there are many free and paid resources available. However, be prepared for a steep learning curve and a considerable time investment. Check out our DIY marketing page for more details.
Does my business need a digital marketing agency?
If your business lacks the time, expertise, or resources to effectively manage digital marketing, an agency could be beneficial. Agencies bring specialized knowledge and a team of experts to manage different aspects of digital marketing for you. Consider this, successful agencies will typically make you money after 3-6 months of marketing. Another digital marketing FAQs question is how long businesses usually try digital marketing and then quit doing so, the answer is sadly 1 month – 3 months.
Is it worth it to hire a digital marketing agency?
While agencies can be costly, they often provide a strong ROI. If you’re inexperienced in digital marketing, an agency can give you a significant competitive advantage and allow you to focus on other business activities.
Example: If you are paying the agency $600 month for 1 year, businesses usually recoup their investment and often drive 3x to 10x the monthly cost. This depends on the business and revenue per customer.
How much do digital marketing agencies charge per month?
Pricing varies depending on services, project complexity, and the agency’s reputation. Here are some rough estimates:
- Package Based: $50 – $2,000+ per month
- Retainer Model: $500 – $3,000+ per month for small businesses
- Project-Based: One-time projects can range from $1,000 – $30,000+
- Hourly Rates: $50 – $200 per hour is a general per hour rate
We hope this FAQ article clears up any questions you have about digital marketing FAQs for small businesses. Feel free to leave a comment below or contact us for more information!
